That’s our take on the phrase from the “Field of Dreams” movie with Kevin Costner.

Our company is built around an internet model where everything is done online. But…if you live anywhere around Fort Wayne, Indiana or the surrounding states, you might want to consider coming to the factory to place your order, watch us make it and then take it home in your car!

It doesn’t take very long. You can go through all the fabric samples in our showroom (exactly the same fabrics as you see online), decide on an item, and then step out into the factory and actually watch us cut and sew your new sofa. The whole process can take under 2 hours. (The frame parts will have been prepackaged). It is especially efficient you have already been to our site and have an idea of what you will be ordering.

Besides…it’s always a delight for us to actually meet some of you face to face. It’s easy to get feedback when you are standing right in front of us. Be warned though, we may drag you into our R&D discussions and get your feedback on new product ideas.

Number Three
“Is it difficult to put together?”

Number Two
“Is it durable? Is it strong?  What’s the likelihood of it falling apart and making me look stupid?”

Number One
“Is it comfortable?  It’s online so I can’t sit on it and check it out…so tell me, is it comfortable?”

I totally relate to all these questions. No one wants to spend money and then regret it. We know the questions real well, and everything we do, every day is framed around creating a positive emotional event–from the initial visit to the ownership experience.

I hope that throughout this site we are able to answer these questions. Our customer comments page will give you an idea of how our customer think we’ve been doing, and our why buy page will answer your questions about durability and comfort.

I just want to thank you all again for coming to the site and leaving comments about your home reserve experience in our guest book. [Also know as "customer comments."]

You have guided us, encouraged us, pointed out problems and been the heart and soul of Home Reserve. All the comments have been of invaluable service.

Over the weekend I was thinking about all this and wanted to add this note in the blog as a way to reach out in appreciation.

Blaine
Co-Founder Home Reserve

Getting a new sofa is very personal. Bringing an item into your life and interacting with it on a daily basis makes the thing intimate.  Add to that the fact that our furniture is ready to assemble, and you have the ingredients for a highly tactile encounter as well.

We’ve always known these things, have always regarded it as an honored responsibility that people would entrust us with the opportunity to affect their family life.  It’s a serious and actually somewhat heavy accountability that we feel.

Picking fabrics, selecting styles, manufacturing the item perfectly…these are the common elements of our work together in producing an experience in which you are proud of your purchase and feel satisfied that you’ve made smart choices.

It’s never just furniture to us. But rather, an avenue for respecting and contributing toward the principle that family life has natural and inherent dignity.

It’s hard to believe that there has been a frost already here in Indiana. On my drive to work I see the corn and beans ready for harvest and that reminds me, it’s time to snuggle in and get cozy. What better time to refresh your fabrics on your Home Reserve furniture.  We have a totally new package for our fabric swatches.

Casey, Jen and I have worked hard on this and we are excited to share it with you.  Alright…so Casey and Jen did most of the work…but I feel a big part of it as I send them out every day. It’s an elegant fold-able box that keeps your swatches neat and it’s even tied with a silver bow.

We hope that when you get yours, you will know how very special we think all of our customers (family) are. So get your swatches today, snuggle in with a cup of hot chocolate and plan your new look. If you don’t have our furniture yet, this is a great way to see the colors and feel the textures.

This is a show stopper. The elegance, character and smooth texture of these new bonded leathers are impressive. The back of the material is the real thing, (even has that sweet scent), while the facing is a bonded textured polyurethane. So when your friends ask, “Is this leather?” We’ll just leave the answer up to you and your good judgement. LaPaz Coffee(shown) LaPaz Black and LaPaz Saddle. We’ve heard your request for the “leather look” and here it is at last. Enjoy!

Here’s the link to the leather shopping gallery.

Sandy
Customer Service Lead

We hadn’t expected that church youths groups would actually form one of our buying demographics. But it’s been great. They’ve been getting Home Reserve sofas and loveseats and sectionals for their activity and gaming rooms. The youth pastors are great to work with, and we even threw in Pizza Hut coupons one time for the “put together the furniture” party they were having. They were getting the altima pet care fabrics so hey…it didn’t matter if some of the tomato sauce got on the furniture!

Jenny and I just finished putting together a little PDF guide on how to get started with a room design. Sometimes the hardest part is simply getting started! We’re also at work right now on more videos to show how Home Reserve can help with your project.

Here’s the link:  How to Design a Room

Enjoy your Decorating!  Till next time….Casey.

With summer in full bloom, there are a lot of you out there enjoying it. I posted a bit about RV’s and now it’s time to share a story about boats. We have several Home Reservers who have boats that have salons (that is a room below deck for us non-boaters).  They have the challenge of finding furniture that will fit through the hold (door) and still be comfy. Then there is the lay out of the floor. On a boat there is a limited amount of space and you have to be able to get to engine compartments. Well we fit the bill perfectly as you can see in the pictures below from Nancy who wrote:

“These chairs are in the salon of a 32′ Marinette and were put together (one at a time) on the boat. I covered the cushion top of the wicker storage trunk with the same fabric. So comfortable!”

We have been looking high and low for just the right white fabric. It’s really hard because it has to meet our standards. Not just any old white fabric will do. Well Casey , Jen, and Scott have out done themselves this time. Not only did they find a durable white, but it is textured too! That gives it true dimension. It’s called  Eureka Bleached Natural. (I think that’s what they said when they found it…Eureka!) any way here is is in the Bay Sofa.  Isn’t that a clean look?

(Note-white often looks really bad on computer monitors. You can see the texture on the little swatch next to the furniture below, but I would recommend getting a fabric sample so you can see the true beauty of this fabric.)